As an academic coach, I end the school year by meeting with parents to reflect on the ways their children have grown — and to identify goals for the next year.
Recently at the end of one of those meetings, a mom sighed and said, “My daughter is simply developing at her own pace. Not necessarily the pace that I want her to be developing. But her own pace nonetheless.” Mixed into this comment was lots of love, some resignation, a little frustration, and a bunch of pride.
Parenthood sure comes with a complex set of feelings. And so does solopreneurship.
My sweet little academic coaching business is sure developing at it’s own pace. Sometimes it bursts forward! Sometimes it crawls. Just like a parent can’t control every aspect of their child’s development, neither can I do the same for my own business.
I’m extra conscious of this slow pace right now, as I take the Right Brain Business Plan e-course with Jennifer Lee. I’m so behind on all my homework!! Every week I do a little something…but certainly not everything.
For example, this week we’re supposed to be making a balance sheet for our business. Instead, I’ve been working on the marketing assignments from last week. And even then, I’ve only did HALF the assignments.
The pictures (above) are the collages of my perfect customers that Jenn asked us to make. As I cut and pasted images that seemed to represent my ideal client, I learned a lot! For example, it seems that that my target clients are women and girls. That doesn’t mean that I don’t work with guys. Actually, I’m quite successful with a number of teenage boys. But my ideal clients — the ones with whom I feel like I’m “in the flow” when we’re working together — are usually women! So why not claim that!?
Speaking of flow: finishing up those “perfect customer” collages was inspiring, although perhaps not in the way that Jenn intended. Her next assignment was for us to create a marketing plan, (two weeks later and I haven’ done it yet). Instead, I feverishly created a flier for a girls-only time management workshop I’m offering in August. Click on the picture to see the flier and read more about this never-been-tried-before workshop!
After creating the flier, I couldn’t wait to send it out. Thus ensued emails, photocopies, conversations. In fact, because I’d pushed to make the flier, two parents have registered their daughters already! Yay!!
Turns out that I didn’t end up making the marketing plan, but I sure did a whole lot of marketing!! Which is a new experience for me. And now that I’ve had real world experience getting the word out about my workshops, it’s going to be a whole lot easier to make the actual marketing plan
At a different time in my life, I might have been more stressed about not doing all my homework for a course. However, my participation in InterPlay has helped me understand the importance of ease and incrementality. InterPlay is a community arts practice that unlocks the wisdom of the body. There’s so much about life that’s not easy! So when I’m feeling some ease around a specific task that I know is important to me, I give myself full permission to go for it, one small step at a time. Even if it means not doing my homework.
Uh oh. My Devil’s Advocate voice just jumped in:
Gretchen, I’m impressed on the positive spin you’ve just given your irresponsibility. Did it ever occur to you that you are just procrastinating?! Is it possible that your push to send out the flier was actually a sneaky move to justify ignoring the balance sheet that is this week’s homework?
Maybe. However, check this out: last night when I was driving home from the coaching office, I started daydreaming about the balance sheet. “How cool is it that I just got two checks?” I thought to myself. “I wonder how much the workshop is actually gonna cost me? I guess it’s time to start that balance sheet!”
Aha! Never before in my life have I day dreamed about balance sheets! Maybe this means I’m ready for that next, small step! Whereas before working with numbers seemed like a chore, now I’m entering the task propelled by curiosity, ready to take on a challenge that before now felt big and annoying.
Luckily, Jenn is not grading us on our homework. If she did, I’d totally fail the class. At the pace I’m going right now, my Right Brain Business Plan won’t be done when the course ends.
But every week I make some good progress. I won’t be done when the course ends in a few weeks. But I will have all the information I need in order to finish. Which is one reason I’m blogging about my Right Brain Business Plan process:
I’d love you — my big bold blogging community — to hold me accountable. My goal is to be completely done with the entire plan by the end of July. If you don’t see any blog entries about it between now and then, will you bug me? I’d sure appreciate it.
Now, I’m off on vacation for a week, which means yet another week of not completing my homework. But when I get back on June 21st, I’ll get RIGHT ON that balance sheet!