Welcome! If you've landed on this page, you may be considering starting (or growing!) your business as an academic life coach.
Maybe you're a burned-out teacher hoping for a meaningful way to work with students without compromising your mental health? Maybe you need extra money, and you're thinking about building a side biz while keeping your full time job?
Maybe you've gone through an academic life coach training program, only to find that marketing is harder than you thought and clients aren't magically appearing yet?
Perhaps you're a tutor who'd like to add academic coaching services to your business to make it more sustainable and lucrative? Or perhaps you have a nice little academic coaching biz already, but are curious to find out how someone else runs her biz?
Regardless of the reason you're here, I've got you covered!
I used to be where you are now. I've been an academic life coach for 13+ years. I've been through it all... the lean years when I was just getting started and couldn't find clients, the booming years when I had too many clients but still wasn't making enough money (because I was under-charging). I even invested $30,000 from a top business coach, learning how to package my services, raise my rates, and set up a more sustainable process. Which I'm eager to share with you!
Since I've started this training program, I've also mentored 50+ new academic coaches in getting their businesses up and running. I've seen what works, what doesn't, and how to get from a small little side biz to a thriving sustainable one.
Building an academic coaching biz is not rocket science, but it does require a formula and framework that is easy to learn -- so read on and I'll tell you more about it!
I created the Launch Your Biz course because you asked. Back in 2014, as my internet presence started to gain momentum thanks to my blog and podcast, educators started emailing, asking if they might "pick my brain" about how I run my business.
At first I was happy to help out these fledgling coaches for free, but I soon became overwhelmed with the escalating requests, and realized it was time to create an actual training. Also, it felt good that others might benefit from the blood, sweat, tears, and money (omg did I spend a lot of money!) that I put into figuring out how to create a successful academic coaching business.
Voila! This 8-module "biz-in-a-box" was born. Basically, I unpack every detail it takes to run a coaching business -- including how to design lucrative packages, attract your first customers, and run a coaching session.
Launch Your Biz is such an effective course because:
Are you getting excited? Feeling scared and hopeful all at once? Yay! That must mean you are in the right place. Keep on reading for some stories from some of folks who worked through the course before you... and for a detailed description of exactly how Launch Your Biz works.
"You've given me hope that this little business could become my life's work. Thank you for that."
~ Adam Sanford, College Instructor & Academic Coach in California
"I started this journey recovering from being ill for over a year, not having worked at all during that time, and not knowing anything about academic coaching. In less than a year, I discovered the perfect training program, jumped in, and all of a sudden I’m getting clients and giving talks. The only reason why I felt like I could do all that was having all those clear systems laid out. On my own I just could not have done it! I never really thought of myself as an entrepreneur or never really considered I could be a successful business owner. To be able to change that template is amazing. And to follow Gretchen’s marketing steps and go from zero to six clients is mind blowing."
~ Nicole de Picciotto, Academic Life Coach
Launch Your Biz is a 7-module online, self-paced course.
Here's the list of modules:
Here are the main methods of instruction:
STEP-BY-STEP WRITTEN INSTRUCTIONS. Whereas my other courses are largely video-based, this one is largely text based. The reason for that is that I want you spending your time reading the instructions quickly and then taking action!! Each module and activity within it starts with a strong verb that tells you exactly what to do to get your biz up and running. All you have to do is DO it.
A 50+ PAGE WORKBOOK. I'm not just a biz-trainer; I'm a learning expert! So I know the importance of having a printable resource to walk you through all the step-by-step instructions I provide in the online course. This way you can have a paper guide through the course and an organized way to keep all your notes.
3 BONUS RECORDINGS. As a special bonus, I've added recorded trainings with three guest experts: (1) a lawyer who walks you through the five legal basics of launching your biz, (2) an ADHD expert who provides a primer on executive functions, and (3) a neuropsychologist who teaches you how to how to read students' testing results and gives tips on how to network.
In this program, you will receive the benefit of all the years of research and experimenting I've done with students and parents, building my own business, studying with the top marketing experts, and learning from bumps and successes from the Launch Your Bizzers that have come before you. No need to recreate the wheel from scratch! As my mom taught me, feel free to follow my biz-building recipe first -- and then once you've gotten the basics, tweak it in ways that are unique to you and your specal sauce.
"I started the training with zero clients and no idea how to market or even what that would look like. Now I have an idea for what kids need help and a game plan for how to gain and maintain clients. With all of these systems in place, I have a foundation to build off of which makes me feel a lot more confident going into work with a client."
~ Lindsey Permar, Former Teacher and Current Academic Life Coach and College Consultant
"Before Gretchen’s course, I rushed into 50 different marketing ventures with little thought. Now I second guess my actions and realize that a one-to-one marketing strategy is best. For someone like myself who is automatically running ahead of the game by miles, this training has been really helpful. Even though I tried to break the rules and try it my way, in the end I realized that coming back to what Gretchen taught us is best. Before I started the Anti-Boring Approach Coach training program, I had zero paying clients. Now I have about seven for this semester. Word of mouth is becoming really big! The marketing advice has been invaluable."
~ Marni Pasch, Former High School Counselor and Current Academic Life Coach, Florida
Launch Your Biz is organized around seven self-guided modules.
As soon as you register, you have immediate access to all the content. This is ideal for the hungry learners who like to gallop through the materials quickly. However, they're also organized step-by-step, for those who prefer one simple task at a time.
Here's the outline of each of the modules:
Set Yourself Up for Success
Starting a business is hard! Even if you're ready and raring to go now, you will likely encounter some roadblocks as you progress for this course. In this Welcome module, we help you make a plan for how to move through course materials and prepare for roadblocks. Highlights include instructions for how to:
Modules 1 & 2
Write Clear Marketing Descriptions and Design Lucrative Packages
How do you describe your coaching services in a way that communicates what you do and inspires folks to hire you? What packages can you offer that will support yourself financially and deliver results? Highlights include instructions for how to:
Enroll Motivated Students and Parents
One of the unique challenges in academic life coaching is that parents are the one who hire you, but students are the ones who receive the services! How do you ensure that you are enrolling motivated students, as well as parents who are ready to let go and give their student room to grow? Highlights of this module include how to:
Modules 4 & 5
Deliver Kick Ass Services, Parts 1 & 2
Once you've written all your marketing descriptions, designed you packages, and signed on a client -- how do you actually deliver your coaching services so that students and parents feel satisfied with their results and you are living a life of meaning and purpose? Highlights of these modules include how to:
Attract a Steady Flow of Clients
This module is where the rubber meets the road! By this point, you've gotten all your basic coaching systems up and running. However, how do you motivate yourself to market consistently, so that you attract that steady flow of clients? Highlights of this module include how to:
What's Next As You Grow Your Biz?
Now that you have all the basics set up, what's next? What can you expect as you go through the next stages of biz development? Highlights of this module include:
In addition to the above modules, you will also receive:
In other words, you'll receive all the information you need to get the basic building blocks of your biz up and running. This like a “business in a box” in the form of a multi-module course.
Here are some things you WON'T get:
If you've taken Art of Inspiring Students to Study Strategically, you undoubtedly remember that Gretchen engaged in conversation with you in each of the modules. You asked her questions and got her answers and thoughts.
Launch Your Biz is different!! If you only register for Launch Your Biz, it is a completely solo experience. You receive all the instructions you need to get your biz started, but no additional support. You don’t get advice, troubleshooting, moral support, editing of your documents, and more. If you only purchase Launch Your Biz you also don’t get the option to become an approved Anti-Boring Approach coach.
If you want this kind of access to Gretchen and opportunity to troubleshoot with her, you will need to either purchase one-to-one coaching sessions with Gretchen... and/or join her monthly Anti-Boring Community calls. Also, if you want the option of becoming an Anti-Boring Approach Approved Coach, you will need to add on community calls as well.
"Since I’ve been taking your course, my take-aways are twofold. First, I’ve definitely become a better classroom teacher. Second, I have an additional skill set as a business owner. I have seen that when I work the steps Gretchen has taught us, I have the systems in place to make this business flourish. I feel confident, now that I’ve seen how it works with my first client. Did I bite off more than I can chew trying to be a full-time classroom teacher and trying to start this business? Yeah, it’s pretty crazy. Hopefully I can find a way to stick with this, now that the training is over, so that I can continue to move this business forward!"
~ Doretha Carter, Middle School Teacher and Academic Life Coach, Atlanta, Georgia, USA
"Before I started I was a one trick pony. All I did was time management. I did it over and over and over again and I got really darn good at it. But now, after going through Gretchen’s training, I have a lot more to offer students. I have fewer clients who I see for longer periods of time, so I get to build better relationships. Also, learning how to do this online has made the biggest difference. I’ve got a student in New Orleans and in Maryland. Hopefully I can branch out even more after we finish this semester."
~ Anne, Parent Turned Academic Life Coach, Texas
+ How much time should I budget to take this course?
Unlike my other courses, this one has very few videos and is mostly text-based. This means that you can actually skim the entire course pretty quickly (perhaps in 3-4 hours). I highly recommend that most learners do this, so that you have a sense of the the main tasks of each of the modules.
However, it takes much longer to go back through and actually follow each of the directions! I can't actually tell you exactly how much time that would take, given everyone moves at different speeds. The fastest folks I've seen have been able to get their first drafts of marketing descriptions, packages, templates for coaching, etc up and running in a month of focused work. Others work much more slowly, plodding through a module every two months.
+ How long do I have access to the course?
Once you purchase access, you have lifetime access to the course. Right now, I have no plans to take it down. Great news, huh? The only downside to this kind of unlimited access is that it doesn't provide you a deadline for finishing. Make sure you plan this for yourself!
+ Will this course include templates for contracts, forms, marketing language, etc?
Yes. There are samples for most major writing that you will do. Some of those samples are from my business; others are the samples that were shared by the course participants who came before you. In all cases, I recommend that you do a good deal of editing to make the contract or form your own. However, I give you enough so that you're never starting with a blank canvas.
+ What if I run into road blocks as I work through this course? Is there any way I can get support from you?
Yes! You are welcome to join my Anti-Boring Educators' Club. This is where you have access to community calls -- this provides you direct access to me, Gretchen, as well as a cohort of other business owners who are at different stages of biz development. As useful as my perspective is, you'll learn much more from each other than you will from me. There's nothing like learning in the context of a group!
The Club is structured as a monthly subscription, so you can save up all your questions and stay for just one month -- or hop in and stay for several months (as a way to provide some structure as you work through the course. For more information about the Club, email firstname.lastname@example.org.
Another way to get support from me is to schedule a Strategy Session. Those are a bigger investment than the Club, however, so I recommend only using it if you really need one-on-one support. Email email@example.com for more information about that.
I’m Gretchen Wegner. I’ve been an Academic Life Coach for students for over thirteen years.
During that time I’ve worked with hundreds of students and peeked into thousands of classrooms all over the country. I’ve seen what teachers assign that works -- and also what gets in the way of students’ ability to learn independently and study strategically. I've also seen what works and what doesn't in regards to building a successful business!
Before that, I was a middle and high school social studies teacher.
Before that, I wrote curriculum for non-profits serving kids all over the country.
Before that, I was an egg-head student who got bored easily, and had to invent all kinds of interesting tricks to keep myself focused during school and studying.
So I come by this work naturally -- with 33+ years combined experience as a student and educator -- which ultimately culminated in a method for helping scattered students become rockstar learners: The Anti-Boring Approach to Powerful Studying™.
Thanks to the success of YouTube Channel and my podcast, I started getting tons of emails from other teachers and Academic Life Coaches, asking me if they could “pick my brain” about how I teach study skills to students, and how I run my academic coaching business.
I didn’t have time for a lot of complimentary one-on-one chats with folks, and so I created two more courses, for grown-ups this time:
There's one more secret reason I created all these courses:
I was fired from my teaching job.
Well, not exactly fired. More like: the administrator in charge at the Independent School where I worked chose not to re-contract me. He saw I was a creative educator and out-of-the-box thinker, but was trying to rebrand the school with more “traditional” approaches to teaching and learning.
Turns out, this was the best thing that ever happened to me. When I got over my disappointment, I discovered the fields of cognitive science and academic coaching, and I’ve never turned back!
As a participant of one of these courses told me back in 2017, “I’m glad you lost that teaching job, Gretchen. Without it we wouldn’t have you, your inventive approach to study skills, and all these amazing tools that you’ve created.”
It is my honor to be able to meet so many creative, inspiring and inspired educators all over the world. The folks who are attracted to my work are some of the most dynamic, creative, student-centered, movers and shakers in education that I’ve ever met.
If you’ve read this far down the page, you must be one of them too! :-)
Please join me! Together, let’s change the world one creative study skill -- and one thriving business! -- at a time.